Grabbing the attention of potential clients has become more of a challenge in the broadening field of media outlets. Why not embrace this trend and use it to your advantage with cross media campaigns that use a combination of variable data printing, direct e-mail, mobile content, websites and social media. For example, UN Communications Group’s variable printing capabilities could create attention-getting personalized messages that target your customer base. These could include QR Codes that instantly connect smart phones to mobile-enabled online content. The direct mail piece can also encourage your customer to connect with you via social media or visit a PURL (personalized URLs) with web content specific to each individual customer. By combining a variety of media, you can optimize your return on marketing investment, all while monitoring leads in real time with a dashboard that details your campaign’s progress and results.