Bring your next project into the virtual world and allow your customers to interact with your brand like never before. If you wish to stand out in this crowed marketplace AR may be exactly what you are looking for to dive business.
Personalized URLs take customization and targeted marketing to a new level by guiding responders to the information that best fits their specific interests, needs and client profiles. Used in conjunction with personalized direct mail or e-mail marketing pieces, PURLs direct each customer to a unique landing page where custom text, images, incentives and questions engage them in ways that general websites cannot. Answers to questions on these pages can trigger specific offers or lead a potential client to an appropriate person or department within your company. By tracking the responses and online data, you can measure the effectiveness of your marketing campaign and react in real-time to the needs of your customers.
Let your marketing campaign make use of the proliferation of smart phones by incorporating QR Codes (Quick Response Codes) in your messaging. By simply snapping an image of a QR Code, the customer is taken to a mobile-enabled site of your choice. Without typing a word they can instantly connect to special offers, online surveys, videos, social media or simply your company’s website. This kind of instantaneous interaction not only provides immediate customer satisfaction but creates a memorable experience. As smart phones become the primary tool of a population on the go, QR Codes have shown invaluable to capturing the attention of this consumer group. UN Communications Group tracks in real-time the effectiveness of this marketing tool, giving you the feedback that you need to understand your return on marketing investment.