The Coming Campaign Storm
With the money flowing from Super PACs, voters in many states were absolutely deluged with TV commercials. The glut was so great that TV stations actually ran out of available air time to sell! As this hotly contested election season continues, no doubt your mail box will be a recipient of many candidates efforts as well. It will be interesting to see if any of the candidates use the post office “Every Door Direct Mail” (EDDM) program to get their message out. Since the EDDM program specifically requires the piece to be larger than “letter” size, your mail box, like the air time, could fill up fast!