What Is Your 2013 Growth Plan?
As you consider marketing yourself or your company in 2013, have you considered the folks you ALREADY know and do business with? “Statistics show that on average, American businesses spend seven times more money attracting new customers than trying to keep existing ones.” Jill Griffith, Customer Loyalty. It might seem that new growth is the key to your future, but don’t lose sight of your current investment in the folks who already know you. Ultimately, if you’re so focused on new business that you neglect showing care for your current clients, you could find the value and sincerity of your service suffers and even the new business you win won’t stick around long. Taking care of the people who already know you and your company is a great way to build the credibility that can turn THEM into your 2013 growth plan!