Personalized URLs take customization and targeted marketing to a new level by guiding responders to the information that best fits their specific interests, needs and client profiles. Used in conjunction with personalized direct mail or e-mail marketing pieces, PURLs direct each customer to a unique landing page where custom text, images, incentives and questions engage them in ways that general websites cannot. Answers to questions on these pages can trigger specific offers or lead a potential client to an appropriate person or department within your company. By tracking the responses and online data, you can measure the effectiveness of your marketing campaign and react in real-time to the needs of your customers.

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