Reach Your Target with Every Door Direct Mail

PrintWith the US Postal Service’s Every Door Direct Mail (EDDM) tool, your business or nonprofit can reach every home or business, every address, every time. You simply select the neighborhoods you would like to target and a Postal Service Letter Carrier delivers your mailpiece with the day’s mail. You don’t even need to know the contact’s names and addresses.

What are the Benefits of EDDM?
EDDM gives your business a cost-effective way to saturate a localized area and your marketing messages directly into the hands of consumers. Use it to:
  • Promote Sales and Events
  • Announce Grand Openings
  • Send Coupons and Special Offers
What Types of Businesses Use EDDM? Retailers: Auto dealers, restaurants, supermarkets, department stores, electronic stores, spas and more. Service-based Businesses: Banks, insurance agencies, real estate firms, hospitals and more.

Is EDDM for a Local or National Mailing?
Because the EDDM targets residences and businesses at the carrier route level, you can use it for smaller local mailings, regional initiatives or large national campaigns.

What Types of Pieces Can I Mail?
EDDM is available for: Standard Mail flats, irregular parcels, periodicals, bound printed matter flats. You can do anything from a quick sales announcement to an in-depth product story. Plus, you can include coupons, maps, menus, event calendars and more.

Click Here to Learn More about Acceptable Dimensions

To Print or Not to Print? That is the Question.

Many people include a disclaimer in their email signature like, “Please consider the environment and do not print this email.” It is so prevalently used it usually goes unnoticed. However, recently, we came across a different take the standard “green” disclaimer. It read:

“It is OK TO PRINT this email. Paper is a biodegradable, renewable, sustainable product made from trees. Growing and harvesting trees provides jobs for millions of men and women, and working forests are good for the environment, providing clean air, clean water, wildlife habitat and carbon storage. When you don’t need it anymore, be sure to put it in a bin designated for recycling, and it will come back as new paper or paperboard.

Of course it is important to note that the email came from a graphics/printing company and that UN Communications Group Inc. is a full-service printer, which is why we really took notice when we saw this disclaimer. And really, the question is being posed both in the context of printing emails as well as to print or not to print newsletters, posters, brochures etc.

Printing companies are often criticized for being tree killers. At UNC Group we understand the importance of making good decisions when it comes to our environment. The commercial printing industry is taking many initiatives to do their part in the environment, including green paper and ink choices and large recycling measures. Last year UNC Group recycled almost 19 tons of paper and 3 tons of metal plates. We partner with paper mills who are committed to “responsible forestry” and are certified by the Forest Stewardship Council (FSC) — an organization working hard to conserve biological diversity and old growth forests.There is a valid argument, or discussion rather, to consider both that can be simplified down to:

To Print: Digital work requires a lot of energy also. PAPER can be recycled, recovered and reused.

Or Not to Print: Less paper does mean less harvesting of trees, thus improving the environment.

Both are a good answer to this question. A combination of print and electronic media will produce the greatest return on investment, have the greatest reach and will contribute to the sustainability of our environment.

CLICK HERE FOR A DETAILED, BALANCED REVIEW OF PRINT VS. DIGITAL