Monthly Archives: October 2014

PRINT IS PERSONAL

Consider these facts about target marketing and response rates:  A study comparing consumer response rates to a variety of direct mail techniques demonstrated that color and personalization can drive response rates higher than the industry standard of 2 to 4%…. … Continue reading

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PRINT IS A DRIVER OF ONLINE SALES

Consider these facts about why print is key in online sales: Increases Spending: 13% more is spent by online shoppers who receive a direct mail piece directing them to an online site than by those who do not receive a … Continue reading

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